What It Means:
Respage PPC services include phone & email conversion tracking when possible. Respage counts a conversion as someone who clicked on your ad and did one of the following:
- Called the property (phone)
- Submitted a contact form (web)
How It Works:
In order for conversion tracking to work, there are a couple of requirements for your website:
- You need to be able to add javascript codes to your website
- These codes will be sent to you by your account manager to add to the website.
Examples:
Phone Conversion Code: This code will need to be added to each page of your site just before the </body> tag. Typically, this can just be added to the header or footer if you have one.
Example Code: This is just an example. Do not add this to your website
<script type="text/javascript" src="//cdn.callrail.com/companies/12345678/f0f265dcc5688fee9925/12/swap.js"></script>
Email Conversion Code: This code will need to be added to your site between the <body> </body> tags on the thank you/confirmation page(s) that visitors see after filling out a contact form
Example Code: This is just an example. Do not add this to your website
<!-- Google Code for XX Property Conversion Page -->
<script type="text/javascript">
/* <![CDATA[ */
var google_conversion_id = 1234567890;
var google_conversion_language = "en";
var google_conversion_format = "3";
var google_conversion_color = "ffffff";
var google_conversion_label = "AbcdEF-ghiJK-lm12OP";
var google_remarketing_only = false;
/* ]]> */
</script>
<script type="text/javascript" src="//www.googleadservices.com/pagead/conversion.js">
</script>
<noscript>
<div style="display:inline;">
<img height="1" width="1" style="border-style:none;" alt="" src="//www.googleadservices.com/pagead/conversion/1045277945/?label=AbcdEF-ghiJK-lm12OP&guid=ON&script=0"/>
</div>
</noscript>