A common struggle in the multifamily industry is finding an effective way to track leases back to their lead source. This is important so that you know which marketing efforts are giving you the best ROI. Unfortunately, there are many factors that make this difficult to track and often you have to rely on the potential renter to accurately let you know how they first heard about your apartment community.
Fortunately, for clients with Respage SEO & PPC services, we offer advanced call tracking, which helps take some of the guessing game out. Advanced call tracking includes the caller's name (if available), phone number, and time, date and length of call. With the ability to view your leads' names and phone numbers, you can easily track this back to leases and better determine which leads are turning into leases. We also track web conversions based on submissions to your site.
Next, learn more about advanced call tracking.